when you add a new site into web master tools you have two possibility to verify the site:
- Download the file HTML, open filezilla and copy into the public root folder
- Copy the HTML tag code into header.php on your WordPress: Appearance —- Editor —– header.php copy the code generate by Google web master toll between <head> </head>
- When you are verify you can start to change settings to make your site more visible inside Google search:
– change geographer location
– decide primary syntax with or without WWW
– Add a sitemap. Generate a file sitemap.xml using http://www.web-site-map.com/, copy the file using FTP client into Public, and finally under Crawl sitemap add the sitemap that will help you to discover better the content of your web site.